WHO WE ARE

REAL LIFE INSPIRED. STYLE DRIVEN.

OUR PURPOSE

Novara was born out of real life — school runs, Pilates classes, play-dates, coffee catch-ups and everything in between. Created by a mum of three young kids who loves to stay active, Novara is designed for women who want their wardrobe to move seamlessly with them, from the studio or gym to everyday life.

We saw a gap in the market for athleisure that feels as flattering and feminine as it is functional. Our pieces are crafted with seamless fits (say goodbye to camel toe), soft yet supportive fabrics, and colour palettes that flatter every skin tone. Comfort is always key — but never at the expense of style.

REAL LIFE INSPIRED. STYLE DRIVEN.

OUR PURPOSE

Novara was born out of real life — school runs, Pilates classes, play-dates, coffee catch-ups and everything in between. Created by a mum of three young kids who loves to stay active, Novara is designed for women who want their wardrobe to move seamlessly with them, from the studio or gym to everyday life.

We saw a gap in the market for athleisure that feels as flattering and feminine as it is functional. Our pieces are crafted with seamless fits (say goodbye to camel toe), soft yet supportive fabrics, and colour palettes that flatter every skin tone. Comfort is always key — but never at the expense of style.

EVERYDAY WEAR, ELEVATED.

OUR PHILOSOPHY

At Novara, movement is more than a workout — it’s a way of living.

We blend style, strength and simplicity, creating pieces that move with you — from studio to school run, morning matcha to evening unwind.

Made for real women juggling work, family, fitness and life, our designs bring comfort, confidence and effortless femininity. Every piece is crafted for ease and versatility, so you feel good wherever the day leads.

Rooted in timeless tones and thoughtful design, Novara celebrates quiet confidence, flattering form and the beauty of feeling good in what you wear.

EVERYDAY WEAR, ELEVATED.

OUR PHILOSOPHY

At Novara, movement is more than a workout — it’s a way of living.

We blend style, strength and simplicity, creating pieces that move with you — from studio to school run, morning matcha to evening unwind.

Made for real women juggling work, family, fitness and life, our designs bring comfort, confidence and effortless femininity. Every piece is crafted for ease and versatility, so you feel good wherever the day leads.

Rooted in timeless tones and thoughtful design, Novara celebrates quiet confidence, flattering form and the beauty of feeling good in what you wear.